How it started... In 2014, Little Road Co. founder Sydni Sorenson welcomed her first child. She was discouraged to find a lack of comfortable, cute, high-quality clothing for her son - so she decided to make some of her own. With an eye for style and only the finest quality, Sydni founded Little Road Co., formerly known as Lulu and Roo, to create clothing where function meets fun. Each piece is mom-designed and kid-tested to be ultra-durable and worthy of keeping for years to come.